0→1
1→0
// profila
↓ scroll
// why_profila
My daughter asked me one question.

Why can't I just choose what I see?

No one had a good answer.
So we built one.
// why_profila
The most valuable signal in the world has always been the same.

A real person saying what they actually want.

Gen Z calls it 4Real.
We call it declared intent.
Same thing.
// 0_to_1
0 to 1 gave brands the tools.
CRMs. CDPs. DSPs. Social networks.
All of them built to get closer to you.
Without asking.

1 to 0 gives the tools to you.
You choose the brands.
You open the door.
You are the platform now.
// the_secret
Brands don't need to guess.
Just ask.

That's it.
// what_is_profila
A Reverse CRM.
Built for people.
Used by brands.

People build a Profila — their interests, their intent, their terms.
Brands subscribe to reach them — with consent, with relevance, with value.

No guessing. No targeting. No tracking.
Declared intent. Both sides willing.

That's a category that didn't exist.
Until now.
// the_wrong_fight
They built empires.
They also built a generation that feels watched, pressured and exhausted.

The world is ready for something better.
We've been building it.
The timing is ours.
// last_mover
Every attempt gave people control then sold the data.
The problem was never the data.
It was who it belonged to.

Data is sovereign.
Exchange it for value. On your terms. Or not at all.
That's what we built.
Profila is the last mover.
// man_and_machine
Surveillance platforms use AI to manipulate.
To predict your weakness. To find the moment you'll give in. To keep you scrolling past the point you meant to stop.

Profila uses AI differently.

You are the author.
AI is the translator.
Nothing more. Nothing less.
// the_mechanism
Every person says what they want.
We make sure they are heard.

If you want to know me, come find my Profila.
Then I decide.

One declared intent. Broadcast to every relevant brand. Simultaneously.
Not one ad to one person.
One person. Every brand that matters. Right now.

Build it and they will come.
For once — actually true.
// the_mechanism
1Person declares intent
POST /intent/declare { "luxury SUV, €80K, Zurich, 3 months" } → { iab: Auto_Luxury, score: 0.94, latency: 2847ms }
2Brand responds — matched offer
⚡ Profila Moment · Matched
Tesla Model Y Long Range
Test drive Zürich · CHF 49,990 · 4–6 wk · 533km range
Book Test Drive →
3Person engages — on their terms
That's the loop. It compounds.
// the_power_law
One willing customer compounds.
One hunted customer churns.

That is the only metric that matters.
// return 0;
0 to 1 built empires.
Platforms became kings.
Data became currency.
People became the product.

Thirty years of technology.
Trillions in value created.
None of it returned real value to the person who made it possible.

We return the crown.
// investor_deck  ·  bridge round  ·  Q1 2026  ·  profila ag  ·  zug, switzerland
// investor_conviction
Five things you must believe.

01
Surveillance-based advertising is structurally declining.
Cookies dead. iOS opt-in at 4%. GDPR fines accelerating. 60%+ of advertisers shifting to first-party budgets.
02
Declared intent is a higher-quality signal than inferred behaviour.
First-party data commands 25–40% CPM premium. Search ads deliver 6.7% CTR vs 0.46% display.
03
AI agents will mediate the majority of consumer purchasing decisions.
Every major tech company is building purchasing agents. Agents need structured, consented intent data.
04
Consumers will share intent when the value exchange is clear.
Amazon Prime proved it: save people time and money with tangible evidence, and they engage.
05
The conversation corpus creates a compounding moat no competitor can replicate.
50,000 real consumer intent conversations with matched conversion outcomes — unique to Profila, growing daily.

If these five are true, Profila wins.
// investor_conviction
Five things you must believe.
01
Surveillance advertising is structurally declining.
Cookies dead. iOS opt-in 4%. GDPR fines accelerating.
02
Declared intent beats inferred behaviour.
First-party data commands 25–40% CPM premium.
03
AI agents will mediate consumer purchasing.
Agents need structured, consented intent data.
04
Consumers share intent when value is clear.
Save people time and money — they engage.
05
The conversation corpus is an unreplicable moat.
50K intent conversations with matched outcomes — unique to Profila.

If these five are true, Profila wins.
// market_opportunity
$400B+ spent last year guessing what people want.

Nobody thought to ask.
$400B+
Annual programmatic ad spend — lacking first-party consent
3.1B
Consumers projected to use AI purchasing agents by 2030
$1.2T
Global adtech market projected by 2033
The window is 18–24 months. Whoever owns the intent layer captures the market.
// the_solution
The Reverse CRM.

Consumers declare what they want to buy — before brands go looking.
01
Consumer-Owned Profile
Real preferences, real budgets, real timelines. Not inferred from clicks or browsing.
02
Encrypted Personal Vault
Explicit consent — sharing, duration, revocation. GDPR & EU AI Act compliant by design.
03
AiCE Classification
Natural language classified into IAB-compliant intent signals in under 3 seconds.
04
Performance Economics
Brands pay only for verified engagement. CPC + CPA. Zero CPM waste. Self-reinforcing signal quality cycle.

The individual declares. The brand responds. Profila earns.
// the_solution
The Reverse CRM.
Consumers declare what they want — before brands go looking.
01
Consumer-Owned Profile
Real preferences, budgets, timelines. Not inferred.
02
Encrypted Personal Vault
Explicit consent — sharing, duration, revocation.
03
AiCE Classification
Natural language → IAB intent signals in <3 seconds.
04
Performance Economics
CPC + CPA only. Zero CPM waste.

The individual declares. The brand responds. Profila earns.
// core_ip__aice
Declared intent, deployable at programmatic scale.
POST /intent/declare { "luxury SUV, €80K, Zurich, 3 months" }
→ { iab: Auto_Luxury, score: 0.94, latency: 2847ms }
→ { seatbid: [{ price: 34.50 CPC, match: 0.94, pii: 0, consent: explicit }] }
<3s
classification speed to IAB signal
15
languages supported
7
high-value intent verticals
+43%
CPM premium vs behavioural inventory
That's the loop. It compounds.
// why_now
18–24 months to own the intent layer.

→
AI Agents Will Buy for Consumers
Purchasing decisions will flow through AI agents — they need governed, consented, structured data. Profila is that data.
→
Privacy Regulation Now Mandatory
GDPR, EU AI Act, CCPA — consent infrastructure is required by law. Tighter regulation makes Profila stronger.
→
Cookie Apocalypse Complete
Third-party cookies are dead. Every major browser has cut off surveillance tracking. The signal stack is collapsing.
→
First-Party Data Commands Premium
Brands paying 5–10× more for verified first-party data. The window to capture market position is narrow.
// why_now
18–24 months to own the intent layer.

→
AI Agents Will Buy for Consumers
AI agents need governed, consented, structured data. Profila is that data.
→
Privacy Regulation Now Mandatory
GDPR, EU AI Act, CCPA — consent infrastructure is required by law.
→
Cookie Apocalypse Complete
Third-party cookies are dead. Every major browser has cut off surveillance tracking.
→
First-Party Data Commands Premium
Brands paying 5–10× more for first-party data. The window is narrow.
// business_model
Four revenue streams. Each independently profitable.

stream model timing pricing net margin
Enterprise RTB Programmatic DSP Medium term $20 CPM 35%
Enterprise Direct Direct brand campaign Medium term $18 CPM 48%
Intelligence Subscriptions Intent cohort analytics Immediate $500–$8K/mo 78%
SME Direct Ads Self-serve dashboard Immediate $3,500/mo 65–75%
swipe to scroll →
Streams 3 & 4 generate revenue immediately. Streams 1 & 2 scale with pilot data.
// founding_team
Two operators. Five advisors. Two Day-1 hires.

Shawn Jensen ACTIVE
Founder · CEO & CPO
20yr telecoms · EUR 700M portfolio · Vodafone Global Enterprise
Amir Jalali ACTIVE
Chief Operating Officer
SAP BASIS · Linux · HANA · AI ops architect
Michiel Van Roey ADVISOR
Co-Founder · CLO
GDPR · EU AI Act · Privacy law specialist
Luke Bragg ADVISOR
Co-Founder · CCSO
Consumer experience & product strategy
CTO — Hiring Now DAY-1 SEED
Chief Technology Officer
AI/ML · intent infrastructure · programmatic scale
CRO — Hiring Now DAY-1 SEED
Chief Revenue Officer
Ad sales · data · enterprise scaling
// founding_team
Two operators. Five advisors. Two Day-1 hires.

Shawn Jensen ACTIVE
Founder · CEO & CPO
20yr telecoms · EUR 700M portfolio · Vodafone Global Enterprise
Amir Jalali ACTIVE
Chief Operating Officer
SAP BASIS · Linux · HANA · AI ops architect
Michiel Van Roey ADVISOR
Co-Founder · CLO
GDPR · EU AI Act · Privacy law specialist
Luke Bragg ADVISOR
Co-Founder · CCSO
Consumer experience & product strategy
CTO — Hiring Now DAY-1 SEED
Chief Technology Officer
AI/ML · intent infrastructure · programmatic scale
CRO — Hiring Now DAY-1 SEED
Chief Revenue Officer
Ad sales · data · enterprise scaling
// traction
Built, not planned. Engaged, not hypothetical.

// platform_and_technology
✓
Codebase rebuilt
4 weeks · Claude AI · Cloudflare edge stack
✓
iOS + Android apps
Built in 5 days · React Native + Expo
✓
Cloud migration complete
Google Cloud → Exoscale · −90% infra cost
✓
AiCE in development
<3s classification · 15 languages · 7 verticals
// commercial_pipeline
→
Rosso Sport Auto ENGAGED
Ferrari dealership · Johannesburg · ~150 HNWI declarers
→
Publicis Bulgaria PIPELINE
CEO-level · enterprise RTB via DV360
→
SME 2 — Swiss/EU Auto PIPELINE
Full revenue model pilot · confirm end-March
✓
Cardano Project Catalyst AWARDED
Grant #1200045 · Aiken smart contracts

"I have 100s of past customers and no way to know who's ready to buy again. Profila solves that."

— Paul Gerber, MD, Rosso Sport Auto
// traction
Built, not planned.
// platform_and_technology
✓
Codebase rebuilt
4 weeks · Claude AI · Cloudflare edge
✓
iOS + Android apps
Built in 5 days · React Native + Expo
✓
Cloud migration
Google Cloud → Exoscale · −90% cost
✓
AiCE in development
<3s · 15 languages · 7 verticals
// commercial_pipeline
→
Rosso Sport Auto ENGAGED
Ferrari · Johannesburg · ~150 HNWI
→
Publicis Bulgaria PIPELINE
CEO-level · enterprise RTB via DV360
→
SME 2 — Swiss/EU Auto PIPELINE
Revenue model pilot · end-March
✓
Cardano Catalyst AWARDED
Grant #1200045 · Aiken contracts

"I have 100s of past customers and no way to know who's ready to buy again. Profila solves that."

— Paul Gerber, Rosso Sport Auto
// the_bridge_round
€250,000

Proof-of-market capital. Six months. One outcome.

Five objectives → verified data → $3M Seed round.
€250K
bridge · now
→
3 pilots
proof dataset
→
$3M
seed · q1 2027
→
$15–25M
series a · q2 2028
// 8_week_turnaround
More output in 8 weeks than the prior 6 months.

323
commits · codebase rebuilt from scratch
5d
iOS + Android apps built and in testing
−90%
infra cost · Google Cloud → Exoscale
1st
pilot live · Rosso Sport Auto · onboarding active
// use_of_funds
€250K. Five objectives. One outcome.

Every euro tracked on AI-automated financial dashboard. Reportable on demand.

01
Legal & Corporate Cleanup
AG conversion · share register · limited financial audit for institutional readiness.
02
AI-Centric Conversion
60–90% automation across Sales, Product, Legal, Engineering.
03
Privacy & Security Architecture
Sovereign customer record · encrypted vault.
04
AICE Development
Natural-language intent at programmatic scale.
05
Three Live Pilot Trials
90-day A/B pilots generating independently verified CPM/CPC uplift vs standard programmatic benchmarks.

The headline output: verified CPM/CPC uplift data — independently validated by a brand against its own DV360 buys.
// use_of_funds
€250K. Five objectives. One outcome.
Every euro tracked. Reportable on demand.
01
Legal & Corporate Cleanup
AG conversion · share register · financial audit.
02
AI-Centric Conversion
60–90% automation across all functions.
03
Privacy & Security Architecture
Sovereign customer record · encrypted vault.
04
AICE Development
Natural-language intent at programmatic scale.
05
Three Live Pilot Trials
90-day A/B pilots · verified CPM/CPC uplift.

Verified uplift data — validated by brands against their own DV360 buys.
// investment_terms
As existing shareholders, you have priority access.

Bridge investors enter at CHF 6.25–12.5M. Seed targets $15–20M pre-money — 2–4× paper return in 9 months.
STANDARD TERMS
0%
discount
minimumCHF 12.5K+
valuationCHF 12.5M
return at seed2–4×
APRIL 2026 DEAL
36%
discount
minimumCHF 50K+
valuationCHF 8.0M
return at seed2–4×
ANGEL TIER
50%
discount
minimumCHF 100K+
valuationCHF 6.25M
return at seed2–4×
Seed Round target: $3M at $15–20M pre-money (Q1 2027). Bridge investor paper return: 2–4× at Seed.
// investment_terms
As existing shareholders, you have priority access.

Bridge investors enter at CHF 6.25–12.5M. Seed targets $15–20M pre-money — 2–4× paper return in 9 months.
STANDARD TERMS
0%
discount
minimumCHF 12.5K+
valuationCHF 12.5M
return at seed2–4×
APRIL 2026 DEAL
36%
discount
minimumCHF 50K+
valuationCHF 8.0M
return at seed2–4×
ANGEL TIER
50%
discount
minimumCHF 100K+
valuationCHF 6.25M
return at seed2–4×
Seed Round target: $3M at $15–20M pre-money (Q1 2027). Bridge investor paper return: 2–4× at Seed.
// 6_month_execution_plan
Three phases. One dataset. One Seed raise.

PHASE 1
Months 1–2
Cleanup & Launch
  • AG conversion + share register
  • AICE in production
  • SME Pilot 1 live (Rosso)
  • SME Pilot 2 onboarding
  • Limited financial audit
PHASE 2
Months 3–5
Enterprise Trial
  • 90-day A/B vs DV360 running
  • CPM/CTR uplift tracked daily
  • 30-day interim data review
  • 2nd enterprise pipeline confirmed
PHASE 3
Month 6
Seed Round Trigger
  • 90-day dataset finalised
  • Belief → verified data
  • Data room locked
  • $3M Seed outreach US + EU VCs
This is proof-of-market capital — not runway, not hope.
// 6_month_execution_plan
Three phases. One dataset. One Seed raise.

PHASE 1
Months 1–2
Cleanup & Launch
  • AG conversion + share register
  • AICE in production
  • SME Pilot 1 live (Rosso)
  • SME Pilot 2 onboarding
  • Limited financial audit
PHASE 2
Months 3–5
Enterprise Trial
  • 90-day A/B vs DV360 running
  • CPM/CTR uplift tracked daily
  • 30-day interim data review
  • 2nd enterprise pipeline confirmed
PHASE 3
Month 6
Seed Round Trigger
  • 90-day dataset finalised
  • Belief → verified data
  • Data room locked
  • $3M Seed outreach US + EU VCs

This is proof-of-market capital — not runway, not hope.
// seed_round_triggers
Hit these → raise $3M Seed. Q1 2027.

5,000+
Active consumer declarations
3+
Renewing brand contracts
$500K+
ARR run rate
2–5%
CTR vs 0.5% display benchmark
Positive unit economics proven. Conversation shifts: belief → verified fact.
€250K bridge
3 pilots · proof dataset
→
$3M seed
q1 2027 · $15–20M pre
→
$15–25M series a
q2 2028 · 6–10× revenue
// appendix
Deep dives.

Full detail for investors who want to go further.

A1  ·  aice_architecture
A2  ·  competitive_landscape
A3  ·  revenue_model
A4  ·  risks_and_mitigations
A5  ·  regulatory_and_compliance
A6  ·  zeke_tokenomics
// A1  ·  aice_architecture
Four agents. Zero training data required.
AiCE connects to live data at query time. Foundation LLM reasoning + specialised agents.

#agentinout
1Conversation AgentNatural languageStructured intent: vehicle type, budget, timeline, geography
2Decision IntelligenceStructured intentDecision matrix: specs, safety, pricing, resale, timing
3Ad Library MatchingIntent + geography + brandsRanked live ads from Meta + Google. One-directional — no PII sent.
4Intent StructuringIntent + preferencesIAB OpenRTB 2.6 anonymised signal. PII stripped.
swipe to scroll →
No consumer PII is ever sent to Meta, Google, or any brand.
// A2  ·  competitive_landscape
Different category. Not a better version of the same thing.
Profila doesn't compete with CDPs or DSPs. It replaces the signal they depend on.

companysignalconsentrevenueprivacy nativedeclared intent
LiveRampInferredOpt-outCPMNoNo
PermutiveInferredCohortCPMPartialNo
Brave/BATBehaviouralOpt-inCPM+TokenYesNo
The Trade DeskInferredOpt-outCPMNoNo
HubSpot/KlaviyoInferredMixedSaaSPartialNo
ProfilaDeclaredExplicitCPC/CPAYesYes
swipe to scroll →
Declared > Inferred.  CPC/CPA > CPM.  Consumer-owned > B2B infrastructure.
// A3  ·  revenue_model
From 3 pilots to $1.5M ARR to $4M+ ARR.
Conservative: 60% brand retention, 15% monthly user growth, 3 verticals by Y2.

// seed_year_1
→
Active Declarers
50,000+ · HNWI automotive + affinity verticals
→
Active Brands
10–15 · 3 SME + 2 enterprise retained
→
Declarations/mo
40,000 · avg 0.8 per active user
→
Y1 ARR: $1.5M
Blended CPC + CPM + CPA · $3.10/declaration
// seed_year_2
→
Active Declarers
150,000+ · 3 verticals: auto, wine, luxury lifestyle
→
Active Brands
30–50 · network effects + referral model
→
Declarations/mo
135,000 · 0.9 per user · multi-intent
→
Y2 ARR: $4.0M+
CPC 40% · CPM 30% · CPA 20% · Subs 10%
// A3  ·  revenue_model
3 pilots → $1.5M → $4M+ ARR.
60% retention, 15% monthly growth, 3 verticals by Y2.
// seed_year_1
→
Active Declarers
50K+ · HNWI automotive + affinity
→
Active Brands
10–15 · 3 SME + 2 enterprise
→
Declarations/mo
40K · avg 0.8 per user
→
Y1 ARR: $1.5M
Blended CPC + CPM + CPA
// seed_year_2
→
Active Declarers
150K+ · auto, wine, luxury
→
Active Brands
30–50 · network effects + referral
→
Declarations/mo
135K · 0.9/user · multi-intent
→
Y2 ARR: $4.0M+
CPC 40% · CPM 30% · CPA 20% · Subs 10%
// A4  ·  risks_and_mitigations
We know what can go wrong.
Every risk has a named mitigation. The bridge is structured to de-risk each one before the Seed.

risklevelmitigation
Cold-start: not enough consumers at launchHighBYOC model. Brands bring their customers. Rosso Sport has 100s of buyers.
Enterprise sales cycle too long for runwayMedium9+3 month runway milestone-gated. SME pilots generate revenue independently.
CPM/CTR uplift doesn't materialise at targetMediumEven at 50% of target, declared intent commands measurable premium. Proof dataset still generated.
Single-vertical concentration at launchLowVertical expansion designed for 3–4 week launch. Zero cold-start for adjacent verticals.
Regulatory change impacts token or data modelLow$ZEKE redesigned to eliminate FINMA risk. Stricter regulation strengthens Profila vs competitors.
swipe to scroll →
// A5  ·  regulatory_and_compliance
Privacy by design. Compliance by architecture.
Stricter regulation strengthens Profila. Every privacy law that passes makes surveillance competitors weaker.

regulationjurisdictionstatushow
GDPREU/EEACompliantExplicit consent, purpose limitation, data minimisation. Co-founder is GDPR specialist.
Swiss nDSGSwitzerlandCompliantAligned with GDPR. Profila AG domiciled in Switzerland.
EU AI ActEUReadyAiCE classified as limited-risk AI. Transparency obligations met. Human oversight maintained.
CCPA / CPRACaliforniaReadyConsent-first architecture exceeds CCPA requirements. No data sale.
FINMA (token)SwitzerlandRedesigned$ZEKE redesigned to eliminate all payment token risk triggers.
MiCAEUUnder reviewUtility token under MiCA Article 3. No asset-referenced token triggers.
swipe to scroll →
// A6  ·  zeke_tokenomics
From data payment to citizenship reputation.
Paying users for data creates regulatory risk and attracts gamers, not genuine buyers.

// removed · finma_risk_eliminated
✗
$ZEKE earned per data subscription
✗
$ZEKE earned per ad click/view
✗
50% net revenue distributed as $ZEKE
✗
$ZEKE redeemable for fiat
// replaced · citizenship_utility
✓
Earn $ZEKE for profile integrity
✓
Earn $ZEKE for governance participation
✓
Spend $ZEKE to unlock premium access tiers
✓
Earn $ZEKE for intent fidelity (retroactive)

$ZEKE represents who you are as a platform citizen — not what your data is worth.
// A6  ·  zeke_tokenomics
Data payment → citizenship reputation.
Paying for data creates regulatory risk and attracts gamers.
// removed · finma_risk_eliminated
✗
$ZEKE earned per data subscription
✗
$ZEKE earned per ad click/view
✗
50% net revenue distributed as $ZEKE
✗
$ZEKE redeemable for fiat
// replaced · citizenship_utility
✓
Earn $ZEKE for profile integrity
✓
Earn $ZEKE for governance participation
✓
Spend $ZEKE to unlock premium access tiers
✓
Earn $ZEKE for intent fidelity (retroactive)

$ZEKE represents who you are as a platform citizen — not what your data is worth.
// speak_to_the_founder: [email protected]
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