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Traction

Eight years in this exact problem.

// the_moat

The build is the pivot. Six months, solo, with Claude Code — pointed at a new category: private media, tech and UI experience first.

8yr

Research and development in this exact problem.

11

Cardano Catalyst Web3 grants secured.

4

Institutional partners — Innosuisse, HSLU, CERN, UC3M Madrid.

1

AI award — HCI-CPT Best Paper, HCII 2023.

Profila

Grants & institutional partners

  • Universidad Carlos III de Madrid — zero-knowledge advertising study.
  • ContractWeb — legal-AI contract QA, HCII 2023.
  • Innosuisse — AI-privacy project with the University of Lucerne (HSLU).
  • CERN — a formal collaboration agreement.
  • University of St. Gallen.
  • Eleven Cardano Catalyst grants — the Web3 work.
  • Author of 42-True — the open protocol (GitHub · DOI).
Profila

The scar

Eight years building for people to control and sell their personal data — and it failed. Consumers wouldn’t pay attention to earn privacy; the data marketplace never cleared; awards, not users. The same wall Datacoup, Digi.me and Killi hit.

Profila

The build

  • October 2025 — solo rebuild with Claude Code. An end-to-end complex system in six months.
  • Identity split — PII field-encrypted (AES-256-GCM + blind index), EU-pinned.
  • Two-layer PII scrub before any egress — the ad agent never sees a person.
  • k-anonymity (k=10) brand-facing · 100-contributor corpus floor.
  • Ed25519-signed corpus, publicly verifiable.
  • Privacy proxies — publishers see Profila’s IP, never the reader’s.
  • GDPR export + provable erasure, machine-checked.
Profila Research Labs

The proof

The research is public

Every grant, paper and collaboration behind the eight years is published on Research Labs — including 42-True, the open protocol.

Read the research